Co-funded by the Erasmus+ Programme of the European Union

Disclaimer: This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein










The Project Market Research method is designed as a first experience for students to work with professional products/performance. In the project, the students work in groups and execute a small market research on behalf of a local SME. The topics are: trends, market position and consumer profile (all related to a course during the period). The choice for the local SME is as this provides the student an idea of the company. The goal of the course is that the student:

  • learns to apply previously acquired knowledge

  • develops a research attitude

  • learns to approach problems in a multidisciplinary manner

  • learns the basics of working in a project and project skills

  • learns how to work in a team

  • increases his/her competences

  • learns more independent working skills

  • builds networks needed in student life and future working life 

  • increases presentation and interaction skills


European university: University Inholland

Piloting universities: UIN Syarifhidayatullaah Jakarta and Universitas Syah Kuala

Project Market Research