The Project Market Research method is designed as a first experience for students to work with professional products/performance. In the project, the students work in groups and execute a small market research on behalf of a local SME. The topics are: trends, market position and consumer profile (all related to a course during the period). The choice for the local SME is as this provides the student an idea of the company. The goal of the course is that the student:

• learns to apply previously acquired knowledge

• develops a research attitude

• learns to approach problems in a multidisciplinary manner

• learns the basics of working in a project and project skills

• learns how to work in a team

• increases his/her competences

• learns more independent working skills

• builds networks needed in student life and future working life 

• increases presentation and interaction skills

 

European university: University Inholland

Piloting universities: UIN Syarifhidayatullaah Jakarta and Universitas Syah Kuala